Enterprise feature

Custom Moment Types

Define your own moment type classifications beyond the 7 defaults so Punchline's AI knows exactly what to look for in your specific podcast content.

1. Why custom types?

The 7 built-in moment types cover most podcasts well. But if your content has recurring patterns the defaults don't capture — like Product Demos, Guest Introductions, Call to Action moments, or Industry Jargon Explanations — custom types let you teach the AI what to look for.

2. Create a custom type

Go to Settings and scroll to Custom Moment Types. Click 'New moment type' and provide: • Name — a short label (e.g. 'Product Demo') • Description — tell the AI what this moment looks like (min 10 chars, max 500). Be specific: 'A segment where the host or guest demonstrates, explains, or showcases a specific product, tool, or service with practical details.' • Colour — pick a colour for the badge in your clip plan.

3. How it works in analysis

When you analyse an episode, your custom types are added to the AI's taxonomy alongside the 7 defaults. The AI considers all types equally and assigns whichever best fits each moment. Custom types appear in your clip plan with their custom colour badge.

4. Writing good descriptions

The quality of your custom type descriptions directly affects how well the AI identifies them. Good descriptions are: • Specific — describe the moment's characteristics, not just its topic • Distinctive — explain how this type differs from the built-in types • Example-driven — mention what a typical instance sounds like Bad: 'Interesting moments about products' Good: 'A segment where the speaker gives a hands-on walkthrough of a product's features, often including specific steps, prices, or comparisons to alternatives.'

5. Limits and management

You can create up to 5 custom types. Edit names, descriptions, and colours at any time. Deleting a type doesn't remove clips already tagged with it — they'll show a neutral badge. Custom types are per-account, not per-show.

Ready to try this?

Define your own moment type classifications beyond the 7 defaults so Punchline's AI knows exactly what to look for in your specific podcast content.

Upgrade to Enterprise

Common questions

How many custom moment types can I create?

Up to 5 custom moment types per account. You can edit or delete them at any time from Settings.

Will custom types replace the 7 default types?

No — custom types are added alongside the 7 built-in types. The AI considers all types equally and assigns whichever best fits each moment.

Do custom types work with re-analysis?

Yes — any time you analyse or re-analyse an episode, your active custom types are included in the AI's taxonomy.

Is this feature available on all plans?

Custom moment types are an Enterprise-only feature.